27 87
Founded in 2016 and based in Barcelona, 27 87 is a modern perfumery brand that proclaims, “THERE IS NO SCENT LIKE THE PRESENT.” Rather than directing the olfactory experience through artificial narratives and commercialised processes, the brand partners with some of the world’s most innovative noses to create progressive perfumes for the HERE AND NOW. Focusing on quality rather than quantity, 27 87 releases new perfumes when they are ready, not when timing requires it. The brand consciously runs its business according to its own standards of values and beliefs, not market expectations and statistics. Defined by a curiosity to test the limits between creativity and commercial reality, 27 87 is a fully independent, direct-to-consumer brand.
THE CHALLENGE
A fully independent, direct-to-consumer perfumery brand ready to scale beyond its home market, needing global business development and B2B representation to open new territories and rebuild underperforming distribution.
RESULTS
– Grew Eastern European sales by 20% over two years
– Secured retail partner agencies in the USA and UK
– Opened Poland, Moldova, Japan, Qatar and UAE; extended distribution into Uzbekistan and Georgia
– Restructured Italian distribution and changed distributor
– Yearly tradeshow presence and sales meetings at Esxence and Cannes
– Event support, new launches and initial brand trainings
- Global Business Development
- B2B Communications
- Area Management
- Full-scope Market Distribution
27 87 BRAND STATEMENT
Present Tense
Our holistic approach fuses profound craftsmanship with today’s cultural environment. We think in present-tense and create timelessly. A balance where brand and consumer, digital and physical, and luxury and sub-culture exist simultaneously.
Quality
Our perfumes are defined by the highest quality ingredients, materials, and production standaårds. We also claim some of the highest purity rates and longest maceration times in the industry. To us, quality is not a label, it’s a mindset.
White
The color white means clean and minimalist. White is a canvas, not a competition. It leaves space for interpretation and individuality. It is presence. Write, paint, think, smell it for yourself.
