NASOMATTO
Nasomatto, founded in 2007 by Alessandro Gualtieri, is an artistic perfumery project where each scent is a unique research and story. Using the finest and rarest ingredients and distinct bottle cap materials, each fragrance represents a personal expression of the creator. Gualtieri, also known as “The Nose,” launched Nasomatto to break free from the creative restrictions of his previous work with multinational companies. Known for his daring and unconventional approach, Gualtieri earned the nickname “Crazy Nose.” Nasomatto, meaning “crazy nose” in Italian, stands as an olfactory platform celebrating creativity and independence, breaking rules and investigating human dependencies and obsessions through olfaction.
THE CHALLENGE
An independent, rule-breaking fragrance house needing consistent brand communication and staff education to match its creative identity, with no structured training programme or social presence in place as the brand expanded internationally.
RESULTS
– Built the brand’s Instagram account and core communication materials from the ground up
– Developed and delivered the international training programme and manual, training sales teams over a decade
– Delivered PR trips, press releases and event support, sustaining press and trade presence
- Brand Communication Materials Development
- Brand Trainings
- Copywriting
- Events Support
- 10-Year Project Based Partner
“I start making something, but at a certain point, it starts making choices by itself.” - The Nose
The Nose doesn’t believe in the olfactory pyramids, neither he wants to enclose the ingredients in use. He holds great respect for raw materials and believes that revealing them would limit and mislead the smelling process.
In the past, perfume used to be a magic potion, and ingredients a well-kept secret. The Nose wants to maintain this approach in his perfume creations.
The Nose wants the smellers to interpret the fragrances in their way by becoming one with the scent.
The Nose wants to get personal and give freedom.
