SANTA EULALIA PERFUMES
Since 1843, Santa Eulalia has been a symbol of Barcelona haute couture, starting its journey as a boutique of luxury textiles for men and women. A pioneer in fashion, it held its first Haute Couture show in 1926, positioning itself as an undisputed benchmark for luxury fashion in our country.
In 1947, Santa Eulalia expanded its vision by entering the world of fragrances with the introduction of its first eau de cologne. This fresh and delicate scent captured the essence of Mediterranean spirit, becoming a favourite among customers and marking the beginning of a deep and lasting connection with perfumery.
Still a family-owned business, in 2014, it launched its first perfume collection, which was relaunched in 2024 by bringing all creative and operative processes in-house.
THE CHALLENGE
A 180-year-old heritage house producing luxury textiles and having the most iconic multi-brand store in Barcelona bringing its perfume operations fully in-house after a decade of external licensing, and needing a commercial strategy and long-term partner to match its ambition.
RESULTS
– Reopened GCC and UK, Italy and France markets within two years and reached 100% sell-out at Liberty London
– Long-term team support: sales forecasting, trade shows (Pitti Fragranze, Cannes), new launches
– Led rebrand, new website, digital and social strategy, including a prospective Snapchat GCC partnership
- Go-To-Market-Strategy
- Business and Sales Development
- Brand Communication Consultancy
- Long-term Team Extension
THE ESSENCE OF BARCELONA
“THE PERFUMES ARE AN EXTENSION OF OUR HISTORY, A WAY TO CAPTURE THE SOUL OF BARCELONA AND BRING IT TO THE WORLD THROUGH ESSENCE.”
– Mr Luis Sans, The President
