Copywriting and campaign image production for Teatro Fragranze Uniche’s new home fragrance “Rose Oud.” The intention was to depict the nocturnal rose.
Brand communication-related services and social media management.
Client: Teatro Fragranze Uniche
Creative Direction and Copywriting: Julia Ahtijainen
Photography: Davide Annibale and Pietro Menzione Giordano
ROSE OUD - THE DARK SIDE OF THE QUEEN OF FLOWERS
Mysterious and seducing, as a relationship that should be kept hidden, in secret. A story that could be whispered only in the nightlight of the rose garden in between the magic trees. A spicy floral fragrance with a musky touch of oud. Perfect for special events, living rooms, and more intimate and private areas.
TOP NOTES: damask rose, pink pepper, nutmeg, cloves
HEART NOTES: myrrh, opoponax, saffron, jasmine, geranium
BASE NOTES: oud, patchouli, sandalwood, cedarwood, musk
Rose Oud was inspired by a secret meeting in the rose garden between two lovers in the night and the story of the Rose flower. Chloris, the goddess of flowers, crowned the rose as queen of the flowers. Aphrodite presented a rose to her son Eros, god of love, and that way the rose became a symbol of love and desire. The rose became also a sign of silence and secrecy, when Eros gave a rose to Harpocrates, the god of silence, to induce him not to gossip about his mother’s amorous indiscretions.
This fragrance whispers secrets on the base of oud notes, mixed with love and grace of Damask Rose.